Providing Sales Incentives

Case Study - Providing Sales Incentives

A national home and commercial security system company was looking for an easy-to-manage reward system that would recognize employees that exceeded their sales goal by 20 percent or more each year. However, considering the company had over 600 salespeople across the nation, the incentive program needed to be easy to manage.

Peak Performance helped the company institute a no-cost travel incentive program. The incentive was presented to the sales team each year in February, and each employee was given a goal to reach to qualify for the incentive. If the employee met the goal, he or she was offered an all-expense-paid trip to the destination with a spouse or guest. Examples of destinations include the Venetian Las Vegas, the Atlantis Resort in the Bahamas (Atlantis), the Westin Cabo San Lucas, and Saint Thomas. The sales goal the company set was 120 percent. This goal was on the high side, but it was certainly achievable and not necessarily exclusive, which is critical to the success of the program. If everyone actually hits their 120 percent goal, the profits generated will more than cover any trip incentive costs. Furthermore, those that do not hit the goal mark will still attempt, the resulting sales over their 100% will cover the cost of the winners. Their higher numbers will cover the trip costs of the winners.

Peak Performance provided support during the development and implementation of the sales incentive program. Peak Performance provided research about the destinations to help the company make an appropriate destination choice. The key to the success of the program was choosing destinations that appeal to the largest demographic possible. The more employees that participate, the more excitement that is generated, which in turn produces better contributions by those same employees. Peak also negotiated with hotels and arranged all travel services, including air transportation, airport transfers, promotional items and signage, welcome receptions, special dinner events in each destination, and an awards ceremony to recognize the employees for their achievement.

Peak Performance also helped the company tap vendors and coordinate sponsorships. Vendors are often very eager to contribute to incentive programs. It is an excellent use of their marketing dollars, as it provides a high ROI (return on investment). Through sponsorships, vendors will often cover costs associated with trips, such as special tours, meals, or add-ons. Their sponsorship gets their names in front of the employees that use and sell them and also lets employees know that they appreciate their work.

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Case Studies

Boosting Retention Rates
Providing Sales Incentives
Building Employee Teamwork
Improving Employee Recognition

Testimonials

  • Evan Polin
    Sandler Training

    "I've been working with Bruce and his team on two projects and they've been great to work with. Bruce has helped us set up a referral/incentive program for us to roll out with our clients and strategic partners. Bruce was great to work with. He's set up a 7 tier program that allows for flexibility and he's also helped us to market the program."

  • Kevin O'Keefe
    Vice President World Wide Sales, Maginatics, Inc.

    "Beverly arranged and managed the early Envivio Sales incentive trips for us. Each of our events was an outstanding and motivating experience Our Sales team appreciated the attention to detail and to fun. Qualifying for the "trip" was a motivating factor behind many end of year sales pushes. I will use Beverly again in the future."

  • Mickey Poorman
    Laird Technologies

    "Peak Performance’s attention to detail and personal service made me feel like I had a true corporate meeting planning partner that I could rely on throughout the planning process right up until I was on site. I look forward to doing more meetings with them."

  • Marco Lopez
    C& J Energy Services, Inc

    "I have used your services two years in a row and you all have made my vacation a great one. You have the most helpful and considerate employees. Always very friendly, respectful and willing to make my travel experience a good one. Thank you and keep up the great job."

Let’s Get Started

  • Date Format: MM slash DD slash YYYY
  • Date Format: MM slash DD slash YYYY
  • Please enter a number greater than or equal to 1.
  • This field is for validation purposes and should be left unchanged.

Let’s Get Started

Planning a Group Trip?
We can help.

start planning

Case Studies

Boosting Retention Rates
Providing Sales Incentives
Building Employee Teamwork
Improving Employee Recognition

Testimonials

  • Evan Polin
    C& J Energy Services, Inc

    "I have used your services two years in a row and you all have made my vacation a great one. You have the most helpful and considerate employees. Always very friendly, respectful and willing to make my travel experience a good one. Thank you and keep up the great job."

  • Evan Polin
    sandler 
    training

    “I’ve been working with Bruce and his team on two projects and they’ve been great to work with. Bruce has helped us set up a referral/incentive program for us to roll out with our clients and strategic partners. Bruce was great to work with. He’s set up a 7 tier program that allows for flexibility and he’s also helped us to market the program.”

  • Mickey Poorman
    Laird Technologies

    "Peak Performance’s attention to detail and personal service made me feel like I had a true corporate meeting planning partner that I could rely on throughout the planning process right up until I was on site. I look forward to doing more meetings with them."

  • Marco Lopez
    Vice President World Wide Sales, Maginatics, Inc.

    "Beverly arranged and managed the early Envivio Sales incentive trips for us. Each of our events was an outstanding and motivating experience Our Sales team appreciated the attention to detail and to fun. Qualifying for the "trip" was a motivating factor behind many end of year sales pushes. I will use Beverly again in the future."

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