Focus Your B2B Loyalty Strategies on Customer Retention
Retaining a customer is more cost-effective than acquiring and that’s as true of Business to Customer commerce as it is of selling Business to Business. So, this post discusses how to focus your B2B loyalty strategies on customer retention. With a customer base consisting of fewer customers in this set-up, customer retention needs to be […]
May 28, 2019
The Surprising Psychology of Sales Rewards
Surprise! One can certainly see why the element of surprise causes the heart to race. That’s especially true when people are jumping out from behind your couch on your birthday. But the element of surprise is also a powerful tool in the world of rewards - especially sales rewards. The surprising psychology of sales rewards […]
May 24, 2019
Incentive Programs Can Increase Revenue How Much?!
Here’s an interesting figure (as reported by the American Institute of CPAs) – 68% of a company’s value is in its employees. Human capital makes the wheels go around. And performance management in the form of incentive programs keep that human capital on deck. Turnover is reduced and turnover costs money - money that can […]
May 20, 2019
Strategic Incentive Travel Rewards
There’s no question that incentive travel rewards work. That’s why more companies are deploying them every day. But the key to maximizing ROI and the productivity that drives it is strategy. Let’s look at strategic incentive travel rewards and how they boost the value of your incentives program. Winners Up Front What is employee recognition […]
May 17, 2019
Building Employee Teamwork
Anyone managing teams will tell you that building employee teamwork falls under the heading of “art”. You’ve already assembled your teams according to the personal styles of individual members, synergies between members and competencies. So, the raw stuff is there, ready to make the kind of magic you need to stay competitive. But how do […]
April 24, 2019
Providing Sales Incentives
When you’ve got an army of sales people scattered all over the USA, organizing effective incentives can be a challenge. Our client had exactly that problem. This company was looking for an incentive and reward program to recognize its employees that had over-performed to goals by 20% or over, for the year. But with more […]
April 22, 2019
Increasing Retention Rates
Increasing Employee retention rates have never been a bigger issue than they are right now. Companies are climbing over each other to target the top talent they need in the age of Digital Transformation. As for the top people, they’re after, they’re highly mobile, seeking the best deal in exchange for their ultra-marketable skills. And […]
April 19, 2019
Improving Employee Recognition
You pay your employees well. Your benefits are on point. You even have a bonus program! You’d think that would be enough but in a climate of employee mobility, it may not be. That’s why it’s important to consider what you’re doing to prevent employee churn by shoring up loyalty and, of course, retention. That’s […]
April 16, 2019
The Behavior-Changing Secret Every Travel Manager Should Know
Persuasion. Some say it’s an art form. Some say it’s patently dishonest. Whatever persuasion is, it’s the way most of us attempt to change behavior in those around us to conform more closely to our expectations/needs. But persuasion is a time and labor-intensive pursuit. We’re not always successful in our efforts, either. Sometimes persuading people […]
March 28, 2019
