Why Use Travel Incentive Certificates Instead

Your best employees need to go—go on a trip, that is. The clever option of rewarding high performers in your company with a great travel experience instead of a cash bonus is quickly catching on. It’s not that giving money isn't effective; it’s just that travel as incentive carries a greater impact and offers a stronger motivation.

Travel incentive programs are more exciting for employees and getting the chance to go on trips makes them happier, which translates to satisfied workers, better performance and a stronger sense of loyalty. Going on trips together also allows your people to bond and improve rapport, paving the way for better teamwork.

You’ll find that these travel rewards ultimately pay for themselves. According to studies conducted by SITE (Society for Incentive Travel Excellence), for every dollar you spend on the incentive, you get $12.50 in increased revenue and $3.80 in new profits. Those figures are certainly encouraging, which explains why companies are eager to put up a travel incentive program for their employees.

As effective as travel incentive is, there’s another concept that may bring in even better results: travel incentive certificates. To begin with, these may be cheaper for you than the usual incentive trips. It’s easier to control the cost since the certificates are available in varying offers (e.g., a three-day/two-night stay at a resort hotel in a prime tourist destination, a week-long cruise, etc.)

Travel incentive certificates also allow your employees the opportunity to choose their destination. The chance to choose where they go will certainly be appreciated. There are people who do not enjoy beaches, so it would be great if they actually have the option to ensure that their reward will get them to a place that suits their taste better. Instead of Phuket, perhaps they can opt to go to Prague or Turkey.

The certificates may also be used beyond employee rewards. For instance, you can use them as part of your sales and marketing campaigns. You can offer them as premium giveaways or as reward for loyal or VIP customers. Not only do you give them even more reason to patronize your business, but it’s also a great way to show appreciation and gratitude for their support.

Definitely, you can use travel certificates as promotional contest prizes. They are sure to drum up business and drive traffic to your website and social media pages.

Travel certificates are more flexible, more affordable, and definitely more versatile. Without a doubt, they bring better value to the table.

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  • Evan Polin
    Sandler Training

    "I've been working with Bruce and his team on two projects and they've been great to work with. Bruce has helped us set up a referral/incentive program for us to roll out with our clients and strategic partners. Bruce was great to work with. He's set up a 7 tier program that allows for flexibility and he's also helped us to market the program."

  • Kevin O'Keefe
    Vice President World Wide Sales, Maginatics, Inc.

    "Beverly arranged and managed the early Envivio Sales incentive trips for us. Each of our events was an outstanding and motivating experience Our Sales team appreciated the attention to detail and to fun. Qualifying for the "trip" was a motivating factor behind many end of year sales pushes. I will use Beverly again in the future."

  • Mickey Poorman
    Laird Technologies

    "Peak Performance’s attention to detail and personal service made me feel like I had a true corporate meeting planning partner that I could rely on throughout the planning process right up until I was on site. I look forward to doing more meetings with them."

  • Marco Lopez
    C& J Energy Services, Inc

    "I have used your services two years in a row and you all have made my vacation a great one. You have the most helpful and considerate employees. Always very friendly, respectful and willing to make my travel experience a good one. Thank you and keep up the great job."

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