Big companies are really dedicating a lot of effort, time and (most importantly) money toward designing their rewards or incentive programs for their employees and end users. They hire industry specialists, so their incentives do not only establish their organization as a competitive and progressive one, but also ensure that what they give out also reaps a multitude of rewards for them.

Many people fail to recognize that incentives are just as big benefits to recipients as they are to their givers. With strategic planning, incentives work to create advantages for everybody, which is why they’re called the gifts that keep on giving.

It’s not only because of such dynamics that they are called that; a travel incentive, for example, is an experience with effects that spread far and wide. For the recipient, it’s the opportunity to see the world out there and learn more about it. Nobody returns from traveling not having grown as a person, and having a different understanding of the world. Likewise, it’s often a chance for many to relax and reinvigorate themselves. Oftentimes, when people travel, the new sights, culture, and people they meet spark their creativity and reinforce their personal sense of purpose.

Such effects on one person can impact the lives of others as well. They can serve as motivation so other people will be worthy of a similar experience in the future. In addition to this, when a person who has traveled to a unique location returns, he or she can impart information to increase the knowledge of others. Stories are fantastic teaching methods and they can be shared exponentially.

And for the companies that offer travel incentives to employees and customers, the program is known to increase joy, satisfaction and, most importantly, loyalty. These are all crucial to the longevity of the business. When you provide workers or customers a rare experience that allows them to really grow as individuals, they will have this idea that you are after their well-being and your effort will be greatly appreciated, and even rewarded with increased loyalty. Therefore, even if they receive offers from other organizations, companies can have the assurance that your “people” will not get easily swayed. And lastly, when companies provide travel incentives to their employees, they can benefit from the improved productivity, creativity, and new ideas these employees can contribute.

These aren’t all, of course; there are still a lot of other advantages to providing travel incentives—because truly, they are wonderful gifts that keep on giving.