What Does Incentive Group Travel Mean For Your Top Talents?

Travel as incentive is now considered an essential addition to any growing business’s talent management program. Providing employees a chance to enjoy a holiday (charged to the company) is seen as an effective way to attract the best candidates, retain top-performing employees and motivate team members to aim for continuous improvement. Incentive group travel may require a substantial investment for the business to offer a good experience for team, but with the right strategy, you can expect a solid ROI from the activity. Reported results include increased motivation, higher morale and improved team trust and bonding. When employees go back to work after the trip, spikes in productivity and efficiency are often reported. Travel incentives are especially effective when you want to help employees reach specific goals or exceed their past performance. In one study, participating companies were asked to divide their sales force into two groups – group A was told that they will receive a cash bonus when they reach a certain quota, while a holiday incentive was offered to group B. The result: Group B consistently performed significantly better than group A. Weighing the variables in the study, it was concluded that the thought of being able to enjoy a fun, relaxing and unique travel experience has more motivational value for many people compared to the thought of being rewarded via cash. When you offer a travel opportunity to top-performing teams, it is a way of showing your employees how much you value their contribution to the company. Recognizing them through the gift of travel is proven to have more impact than giving them monetary rewards. Since travel is along the realm of experience, its significance is more personal and long-lasting compared to material items. The memories your employees have collected during the trip will stay with them for life. A fun trip can also be a training and learning experience for the attendees. Business leaders with the help of corporate travel specialists can design an itinerary that will include items that aim for specific results. You can use the destination or the activities for the day as platforms to show the team how to play and work in harmony, sharpen leadership skills, teach conflict resolution techniques or generate new ideas and strategies. Working with a trusted corporate travel agency can also be most cost-effective in the long run. These agencies usually have formed business networks within the industry, so they have access to insider perks such as priority bookings, exclusive promos or discounted rates that they can pass on to you as part of the package. Minimizing mistakes when choosing airlines, hotels and other travel suppliers also helps the business get more value for their travel incentive budget.

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Case Studies

Boosting Retention Rates
Providing Sales Incentives
Building Employee Teamwork
Improving Employee Recognition


  • Evan Polin
    Sandler Training

    "I've been working with Bruce and his team on two projects and they've been great to work with. Bruce has helped us set up a referral/incentive program for us to roll out with our clients and strategic partners. Bruce was great to work with. He's set up a 7 tier program that allows for flexibility and he's also helped us to market the program."

  • Kevin O'Keefe
    Vice President World Wide Sales, Maginatics, Inc.

    "Beverly arranged and managed the early Envivio Sales incentive trips for us. Each of our events was an outstanding and motivating experience Our Sales team appreciated the attention to detail and to fun. Qualifying for the "trip" was a motivating factor behind many end of year sales pushes. I will use Beverly again in the future."

  • Mickey Poorman
    Laird Technologies

    "Peak Performance’s attention to detail and personal service made me feel like I had a true corporate meeting planning partner that I could rely on throughout the planning process right up until I was on site. I look forward to doing more meetings with them."

  • Marco Lopez
    C& J Energy Services, Inc

    "I have used your services two years in a row and you all have made my vacation a great one. You have the most helpful and considerate employees. Always very friendly, respectful and willing to make my travel experience a good one. Thank you and keep up the great job."

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