Top Reasons Why Firms Do Not Implement an Event and Travel Incentive Program

If you happen to speak to business owners and their managers who have implemented event and travel incentive programs before in their respective organizations, they will likely tell you that they are happy with the results that they have achieved. Furthermore, they will say that they will continue implementing this type of program over the long term.

However, there are still many owners and managers who do not believe that an incentive scheme can help their organizations. Reasons may vary, but the most common ones are listed below.


Cost is one of the leading barriers which prevent an organization from implementing an incentive program. Many are well aware of the different benefits such a program can bring, and yet some think that the costs for this are too prohibitive.

With a well-designed program, the organization does not need to put out cash from its own coffers. In fact, a properly designed and implemented program can pay for itself. And in many instances, the business can earn some extra money on the side, apart from other benefits like increased motivation, loyalty and productivity.

It does not work

Some companies who have tried implementing a travel incentive program report that they failed to achieve the goals they set from the start.

However, before putting the blame on this type of incentive program, it is important to look at other crucial details. These include the quality of the objectives, the value of the goals, and the quality of the planning and implementation.

Implementing an incentive program can be quite complex, requiring multiple parts humming together in unison. For example, if you do not make realistic expectations or planning was done haphazardly, your program can be considered doomed from the start.


Another reason why some organizations do not implement an incentive scheme is that they do not know how to measure program success. The truth is, there are several approaches to the measurement of program success. The simplest way would be to get the difference between increased revenue and the program cost. The difference would be the incremental income. Apart from that, there are several other metrics. Of course, it is well worth considering non-financial benefits that can be gleaned from an incentive scheme.

Program management and tracking

This aspect of a travel incentive program can be the most daunting for organizations. However, many organizations are fully capable of performing these tasks with a little help from qualified professionals. Alternatively, this task can be outsourced to a reputable incentive company.

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  • Evan Polin
    Sandler Training

    "I've been working with Bruce and his team on two projects and they've been great to work with. Bruce has helped us set up a referral/incentive program for us to roll out with our clients and strategic partners. Bruce was great to work with. He's set up a 7 tier program that allows for flexibility and he's also helped us to market the program."

  • Kevin O'Keefe
    Vice President World Wide Sales, Maginatics, Inc.

    "Beverly arranged and managed the early Envivio Sales incentive trips for us. Each of our events was an outstanding and motivating experience Our Sales team appreciated the attention to detail and to fun. Qualifying for the "trip" was a motivating factor behind many end of year sales pushes. I will use Beverly again in the future."

  • Mickey Poorman
    Laird Technologies

    "Peak Performance’s attention to detail and personal service made me feel like I had a true corporate meeting planning partner that I could rely on throughout the planning process right up until I was on site. I look forward to doing more meetings with them."

  • Marco Lopez
    C& J Energy Services, Inc

    "I have used your services two years in a row and you all have made my vacation a great one. You have the most helpful and considerate employees. Always very friendly, respectful and willing to make my travel experience a good one. Thank you and keep up the great job."

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