Travel is such a rewarding experience. This is why it's an effective incentive to boost company performance and prove competitiveness. If your company wants to create a corporate and incentive travel program, then you better study it thoroughly to ensure its success.
Listed here are some useful tips for designing this beneficial strategy.
- Identify the goals of the program. Is it to foster stronger relationships within the organization? Inspire better performance? Market research, perhaps? Cultivate loyalty? Knowing the objectives will allow you to determine how other components of the program can effectively achieve them.
- Study your budget. This will direct your research to the worthy destinations for the program and the other features it will include. No matter how big or small it is, once you've set a budget, working everything else into the program will be easier. Also, if you’re working with a limited budget, you can explore creative strategies to ensure the program’s good value.
- Know the destinations that fit your budget. By knowing the destination and how it fits your budget, you can identify the activities to include in the itinerary. Likewise, you’ll be able to find out when it's most beneficial to visit these locations.Or, if you wish to save on costs, you can find out when the peak and off-peak seasons are. If you know the advantages and disadvantages of these seasons, you not just save money on accommodations, but you can also make arrangements for an even more satisfying trip without breaking your budget.
- Establish the criteria for eligibility. The criteria will define the superior standards to be met and will allow you to determine if the travel program matches the performance expectations. You won’t be able to inspire hard work if the incentive is not deemed worth it. You need to make sure the incentive is something to really strive for, as it will be an enhancement to the recipient.
- Know your demographic. The main idea here is you want the program to deliver value to recipients. Take into account their age, gender, and personality. Tech enthusiasts may not be inclined toward outdoor adventures, for example. Older female employees may not find lower box seats to an NBA game as delightful as the chance to see “The Flower Drum Song.” Young employees may not enjoy a cultural tour. The key here, really, is to get to know the possible recipients or participants so you can ensure their enjoyment.