If you are looking for a way to boost your business's competitiveness, increase productivity and even attract and retain top talent within your organization, there are several strategies that you can enforce. One such strategy is a sales incentive travel program.

Such an incentive program offers unmatched advantages including increased productivity and sales as well as employee retention. Furthermore, this program often pays for itself by facilitating an increase in your company's revenues.

However, planning, designing and implementing a travel incentive scheme is no easy feat. In order to take full advantage of the aforementioned benefits, there are several stumbling blocks that need to be hurdled. These include program design and implementation, communication with employees, making executives and managers commit to the program, setting parameters for the recognition of top performers, and even the selection of a suitable destination.

But what exactly makes a suitable destination for an incentive travel program for your sales team?

Before settling upon a particular destination for top performers in your organization, there are a few key factors to consider.

First, you have to make sure that the destination you choose appeals to your sales team. Otherwise, you cannot generate excitement and anticipation on the part of program participants.

Next, you need to put yourself in the shoes of your employees and ask what will compel them to elevate their performance in order to get that reward.For this, you need to look beyond the actual destination itself and direct your attention toward the experience waiting for program winners. Simply put, if they can essentially experience the same things in your typical vacation resort, there might be no compelling reason for them to perform better.

An ideal destination offers a combination of several key elements, including five-star accommodations and services, exceptional value for money, unique experiences, exciting activities, and sheer breadth of options for meals, sightseeing spots and activities.

Other crucial factors to consider in choosing the destination for your travel incentive program include available entertainment, leisure activities, cuisine, culture and the weather and climate.

Finding a suitable destination for your travel incentive scheme is indeed a tough task that should not be taken lightly. Whether you are choosing among local or international destinations, take the time to weigh each choice accordingly while taking into account what your employees want.