Minimizing the Risks Associated with Travel Incentive Programs

There is no doubt as to the effectivity of incentive programs in helping organizations achieve a diverse array of goals—from attracting and retaining top talent to increasing sales figures to improving productivity and employee morale.

However, incentive programs are made up of several components that need ample attention in order for these to mesh together, allowing the organization to meet the goals it has set for the travel program.

One of the key components of a successful travel incentives program is choosing a destination that generates buzz and excitement among program participants. A destination that can be easily accessed by your sales team won't generate as much excitement as one that seems to be beyond their reach.

Remember, a suitable destination is one that can provide your program winners with an opportunity to create new experiences. Ideally, such a location should be beyond your employees' reach, logistically and financially speaking; otherwise, your incentive program won't gain as much traction as you hope it will.

However, it is worthwhile to note that even the most popular of destinations can carry a substantial amount of risks for large groups traveling together. Perhaps you and your team members decide upon a location that is too far, or where English is not widely spoken.

A lot of these and other risks can be prevented or totally eliminated with some foresight and ample planning and preparation. Whichever destination you choose, whether it’s a popular one or something on the exotic side, you have to be conscious and aware of the risks involved and make the necessary adjustments.

What exactly can you do?

First, you have to look at your company's travel policy and check whether your chosen destination fits this policy.

Next, check whether you can outsource all or parts of the management of the incentive program. Sometimes, even if you have the resources available, including manpower, getting outside help can help you overcome many risks while allowing you to save more money over the long haul by eliminating the guesswork involved.

After that, you need to account for every possible emergency and craft a suitable contingency plan if the initial one does not pan out. This will allow your program winners to still get the best possible experience despite potential stumbling blocks that you may encounter.

Identifying these risks early on and making the necessary preparations and adjustments will help ensure the success of an incentive travel program.

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  • Evan Polin
    Sandler Training

    "I've been working with Bruce and his team on two projects and they've been great to work with. Bruce has helped us set up a referral/incentive program for us to roll out with our clients and strategic partners. Bruce was great to work with. He's set up a 7 tier program that allows for flexibility and he's also helped us to market the program."

  • Kevin O'Keefe
    Vice President World Wide Sales, Maginatics, Inc.

    "Beverly arranged and managed the early Envivio Sales incentive trips for us. Each of our events was an outstanding and motivating experience Our Sales team appreciated the attention to detail and to fun. Qualifying for the "trip" was a motivating factor behind many end of year sales pushes. I will use Beverly again in the future."

  • Mickey Poorman
    Laird Technologies

    "Peak Performance’s attention to detail and personal service made me feel like I had a true corporate meeting planning partner that I could rely on throughout the planning process right up until I was on site. I look forward to doing more meetings with them."

  • Marco Lopez
    C& J Energy Services, Inc

    "I have used your services two years in a row and you all have made my vacation a great one. You have the most helpful and considerate employees. Always very friendly, respectful and willing to make my travel experience a good one. Thank you and keep up the great job."

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