Top companies around the world use incentive travels to motivate their sales forces and to increase profits. However, if you are considering using this valuable tool within your organization, you might be wondering how you can get maximum leverage from it, year in and year out. Although incentive programs bring measurable results, there are several challenges that organizations must face, especially after the years following initial launch. For one, businesses must find a way to sustain the momentum brought by the launch of the project down to the succeeding years. Second, they have to make the program appealing to a larger number of personnel within the organization. If you are going to offer the same travel destinations again and again, year after year, it is highly likely that you will get diminishing returns in the years succeeding the initial launch of the program. It is one thing to spend a vacation in an exotic location once; it is an entirely different matter to spend your vacations in the same place over and over again. In this regard, you can keep your incentive travel program fresh by being versatile. If possible, give top performers the option to choose a destination from a pool of pre-selected destinations. This will generate excitement among your personnel, who will have something new to look forward to each year. Another major stumbling block business organizations face in the implementation of corporate incentive programs is the challenge of making these appealing to the broadest possible number of members of the team. Most incentive programs become the exclusive domain of the top performers of the organization. Mid- and low-level performers often feel left out, seeing top performers earn top marks year after year. Certainly, organizations want to push all of their members out of their comfort zones and aim for their full potential. Often, this entails consultations with the members of the team in order to make the program gain traction among all the employees. Finally, organizations want to see good returns on their investments. Gaining maximum utility from an incentive program entails a careful look at the needs of the members of the organization and at things that appeal to the broadest number of people. Of course, organizations should also be mindful about keeping their offerings fresh. Some studies suggest that travel incentives offer great returns for an organization. However, this is qualified by the need for these incentives to be relevant to the needs of the organization's members and the need to offer diversity in terms of the available rewards.
"I've been working with Bruce and his team on two projects and they've been great to work with. Bruce has helped us set up a referral/incentive program for us to roll out with our clients and strategic partners. Bruce was great to work with. He's set up a 7 tier program that allows for flexibility and he's also helped us to market the program."
"Beverly arranged and managed the early Envivio Sales incentive trips for us. Each of our events was an outstanding and motivating experience Our Sales team appreciated the attention to detail and to fun. Qualifying for the "trip" was a motivating factor behind many end of year sales pushes. I will use Beverly again in the future."
"Peak Performance’s attention to detail and personal service made me feel like I had a true corporate meeting planning partner that I could rely on throughout the planning process right up until I was on site. I look forward to doing more meetings with them."
"I have used your services two years in a row and you all have made my vacation a great one. You have the most helpful and considerate employees. Always very friendly, respectful and willing to make my travel experience a good one. Thank you and keep up the great job."
