Top companies around the world use incentive travels to motivate their sales forces and to increase profits. However, if you are considering using this valuable tool within your organization, you might be wondering how you can get maximum leverage from it, year in and year out.   Although incentive programs bring measurable results, there are several challenges that organizations must face, especially after the years following initial launch. For one, businesses must find a way to sustain the momentum brought by the launch of the project down to the succeeding years. Second, they have to make the program appealing to a larger number of personnel within the organization.   If you are going to offer the same travel destinations again and again, year after year, it is highly likely that you will get diminishing returns in the years succeeding the initial launch of the program. It is one thing to spend a vacation in an exotic location once; it is an entirely different matter to spend your vacations in the same place over and over again.   In this regard, you can keep your incentive travel program fresh by being versatile. If possible, give top performers the option to choose a destination from a pool of pre-selected destinations. This will generate excitement among your personnel, who will have something new to look forward to each year.   Another major stumbling block business organizations face in the implementation of corporate incentive programs is the challenge of making these appealing to the broadest possible number of members of the team. Most incentive programs become the exclusive domain of the top performers of the organization. Mid- and low-level performers often feel left out, seeing top performers earn top marks year after year. Certainly, organizations want to push all of their members out of their comfort zones and aim for their full potential. Often, this entails consultations with the members of the team in order to make the program gain traction among all the employees.   Finally, organizations want to see good returns on their investments. Gaining maximum utility from an incentive program entails a careful look at the needs of the members of the organization and at things that appeal to the broadest number of people. Of course, organizations should also be mindful about keeping their offerings fresh.   Some studies suggest that travel incentives offer great returns for an organization. However, this is qualified by the need for these incentives to be relevant to the needs of the organization's members and the need to offer diversity in terms of the available rewards.