Incentive Travel Planners — 6 Key Things Your Incentive Planner Should Know Now

Incentive travel planning is more than just knowing the top destinations. It’s also more than just having the right activities with each trip. The most successful incentive programs will also have timely access to relevant data to come up with effective solutions that generate remarkable results.

So when considering incentive travel planners for your organization, make sure they are aware of the following key information.

  1. Many companies use incentive travel to reward more than sales employees.

The Incentive Federation reports that: 43 percent of companies that have incentive programs use it to recognize employees; 33 percent use it to reward channel partners, and 27 percent do it to honor customer loyalty.

  1. The most successful companies use travel group incentives in their program.

The Aberdeen Research has found that 100 percent of Best-in-Class companies provide group incentive travel. The reward is used for successful year-end sales. Best-in-Class companies are organizations that have the highest customer retention and sales growth.

  1. How the award is communicated and implications to professional development have an impact on an employee’s preferred experience.

Research done by the Incentive Research Foundation found that 40 percent of an employee’s preferred experience is driven by award presentation and professional development. While a majority still puts weight on the reward itself, other factors still create an impact on the employee’s preferred experience.

  1. Non-cash rewards are effective in boosting the bottom line.

Organizations that use non-cash rewards, like incentive travel, have three times higher revenue increases. This is according to the Aberdeen Research. Non-cash rewards are, in fact, sometimes preferred by 65 percent of employees, provided they come with all the right elements for a rewarding experience.

  1. But a non-cash reward could also cost quite a bit of money.

The Incentive Research Foundation has found an increase in travel budgets. This year, an average budget per person is at $3,440.

  1. Ninety-nine percent of employees have unique reward preferences.

Not everyone in the sales team will enjoy traveling to exotic locations, doing adventurous things.  A study commissioned by the Incentive Marketing Association reports that 99 percent of respondents have a unique set of preferences—from favorite activities to music.

So as your business targets a specific consumer group with specific marketing, so should your incentive planners create individualized rewards to suit the personal preferences of employees. This will help entice more participants to the program and ensure great success with each incentive trip.

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  • Evan Polin
    Sandler Training

    "I've been working with Bruce and his team on two projects and they've been great to work with. Bruce has helped us set up a referral/incentive program for us to roll out with our clients and strategic partners. Bruce was great to work with. He's set up a 7 tier program that allows for flexibility and he's also helped us to market the program."

  • Kevin O'Keefe
    Vice President World Wide Sales, Maginatics, Inc.

    "Beverly arranged and managed the early Envivio Sales incentive trips for us. Each of our events was an outstanding and motivating experience Our Sales team appreciated the attention to detail and to fun. Qualifying for the "trip" was a motivating factor behind many end of year sales pushes. I will use Beverly again in the future."

  • Mickey Poorman
    Laird Technologies

    "Peak Performance’s attention to detail and personal service made me feel like I had a true corporate meeting planning partner that I could rely on throughout the planning process right up until I was on site. I look forward to doing more meetings with them."

  • Marco Lopez
    C& J Energy Services, Inc

    "I have used your services two years in a row and you all have made my vacation a great one. You have the most helpful and considerate employees. Always very friendly, respectful and willing to make my travel experience a good one. Thank you and keep up the great job."

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