How to Get Your Sales Team Behind a Travel Incentive Initiative

Sales people are a breed apart.  On the vast savannah of commerce, they are the alpha predators.  With a smile, these purpose-built true believers live for the sale. But getting them on board with a travel incentive initiative is not as easy as it sounds.  A strategic approach combined with a knowledge of your target audience is key. How to get your sales team behind a travel incentive initiative is about three little steps that mean so much.  Let’s look at a framework for getting total buy in from these super special employees.

Clarity of Purpose

Being clear with your sales team about why you’re introducing a travel incentive initiative is pivotal to getting buy in. Tell them why you’re doing it.  If you want them to ramp up the sales effort or find new ways of moving product or even new markets, be clear about the goal. And don’t forget to ask for their input.  Brainstorming goals and the objectives of your initiative helps you in the process of defining them, while empowering your employees to innovate.  Which brings us to the next key ingredient of winning their support.


From the inception of your travel incentive initiative, it’s crucial that you empower your employees to tell you not only what gets them out of bed in the morning but what lights a fire in their bellies. Asking them what they want from your initiative and what kinds of incentives they desire is a great way to refine your approach.  The information you’re collecting is a look inside the individual heads which populate your sales team. But make sure to give them an element of control over who receives rewards.  For example, build in a feature whereby individual team members can nominate their fellows to receive additional recognition.  This gives them the ability to fortify the team, while empowering members to help you manage the program.

Build In Meaning

At Incentive Travel Group, we know that travel incentives have the power to change the game.  But by building meaning into your travel incentives initiative, deploying the valuable knowledge you’ve gleaned from your sales team, your initiative gains power and momentum. Prizes which are evocative of team dreams and which feel like genuine rewards for a job well done are going to be talked about.  That creates buzz and buzz is the lifeblood of a successful, dynamic travel incentive initiative. Creating rewards which speak to your people in a nurturing way, offering experiences they’ve stated an interest in, builds a stronger bond.  Further, a travel incentive which is memorable and targeted cements the reward in the mind of the employee – and every colleague they can’t stop talking to about it. But none of this amounts to a hill of beans if you don’t communicate with your sales team.  You’re building something, so let communication form the strong foundation you’re building on. Celebrate the winners, promote upcoming incentives and above all, stay connected with your team, engaging actively. Ready to start?  Contact us.

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Case Studies

Boosting Retention Rates
Providing Sales Incentives
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  • Evan Polin
    Sandler Training

    "I've been working with Bruce and his team on two projects and they've been great to work with. Bruce has helped us set up a referral/incentive program for us to roll out with our clients and strategic partners. Bruce was great to work with. He's set up a 7 tier program that allows for flexibility and he's also helped us to market the program."

  • Kevin O'Keefe
    Vice President World Wide Sales, Maginatics, Inc.

    "Beverly arranged and managed the early Envivio Sales incentive trips for us. Each of our events was an outstanding and motivating experience Our Sales team appreciated the attention to detail and to fun. Qualifying for the "trip" was a motivating factor behind many end of year sales pushes. I will use Beverly again in the future."

  • Mickey Poorman
    Laird Technologies

    "Peak Performance’s attention to detail and personal service made me feel like I had a true corporate meeting planning partner that I could rely on throughout the planning process right up until I was on site. I look forward to doing more meetings with them."

  • Marco Lopez
    C& J Energy Services, Inc

    "I have used your services two years in a row and you all have made my vacation a great one. You have the most helpful and considerate employees. Always very friendly, respectful and willing to make my travel experience a good one. Thank you and keep up the great job."

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