How to Gain Maximum Utility Out of a Group Incentive Travel Program

There's a good reason why the incentive travel industry has burgeoned into a multi-billion dollar industry: incentives schemes work and deliver results.

That, however, does not mean that a group incentive travel program is the magic formula that you are looking for to elevate the performance of your employees and make your business grow further.

In order to fully reap the benefits of a travel incentive program, there are several crucial factors that need to be considered.

Inclusiveness and motivation

Businesses that have successfully implemented incentive programs and gained several benefits from these understand that the overall goal is not to simply see a few people turn in outstanding performance. Rather, these businesses saw that in order to sustain long-term performance, it is necessary to create a program that recognizes and rewards not only the top performers, but even other employees who have contributed greatly to the company’s ability to achieve its desired results.

But how do you achieve this? The best approach toward making an incentive program more inclusive is to structure it to become multi-tiered. This means that the year's top performers get bigger rewards. Other key performers and their contributions are not ignored. Rather, they are rewarded, albeit with lesser prizes. The goal here is to recognize every member of the organization as a valuable member who has the capacity to contribute.

Equipping your personnel

Incentive programs often require members of the organization to put more effort into achieving a specific goal, to operate beyond the proverbial box.

But sometimes, employees cannot achieve the goals set out for them by simply relying on the tools that are currently available to them. Thus, the organization, for its part, should provide team members with the necessary tools that will allow them to elevate their performance.

Choosing the right type of incentive

Choosing the right reward for your employees is a crucial ingredient for success. One key mistake business organizations make is to opt for rewards that may seem economical but actually undermine the program itself and, in turn, the reception of team members.

The best work-around here is to involve employees right from the start. If cost is an issue, the program can be structured in such a way that it pays for itself by generating additional income which can be used for the incentive scheme.

Getting expert help

It may be tempting to do everything in-house. However, designing, planning and implementing an incentive scheme can be a complex and time-consuming endeavor. Furthermore, the wrong decisions and actions can potentially undermine your team’s effort and even defeat the purpose of implementing such a program.

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  • Evan Polin
    Sandler Training

    "I've been working with Bruce and his team on two projects and they've been great to work with. Bruce has helped us set up a referral/incentive program for us to roll out with our clients and strategic partners. Bruce was great to work with. He's set up a 7 tier program that allows for flexibility and he's also helped us to market the program."

  • Kevin O'Keefe
    Vice President World Wide Sales, Maginatics, Inc.

    "Beverly arranged and managed the early Envivio Sales incentive trips for us. Each of our events was an outstanding and motivating experience Our Sales team appreciated the attention to detail and to fun. Qualifying for the "trip" was a motivating factor behind many end of year sales pushes. I will use Beverly again in the future."

  • Mickey Poorman
    Laird Technologies

    "Peak Performance’s attention to detail and personal service made me feel like I had a true corporate meeting planning partner that I could rely on throughout the planning process right up until I was on site. I look forward to doing more meetings with them."

  • Marco Lopez
    C& J Energy Services, Inc

    "I have used your services two years in a row and you all have made my vacation a great one. You have the most helpful and considerate employees. Always very friendly, respectful and willing to make my travel experience a good one. Thank you and keep up the great job."

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