How to Attract and Retain the Best Employees With Your Travel Incentive Program

Attracting and retaining the top talents in your industry is a big challenge. This is especially the case when you’re still developing the business. Your organization might not have the kind of cash compensation that big, established companies can offer. In place of cash on-hand, though, you can compete with leading organizations by developing an effective incentive travel program.

Non-cash Rewards and Recognition

Non-cash rewards are actually more effective than cash. The American Productivity Center shares that non-cash incentives are more effective in motivating sales personnel. It also comes out as more affordable, since a cash bonus would typically cost 12 percent while a non-cash incentive may cost 4 percent to 6 percent.

In addition, a non-cash incentive can provide what cash might not: recognition, and a lasting reminder of accomplishments.

An article from the McKinsey Quarterly further relates that studies have found that for people with satisfactory salaries, non-financial motivators are more effective in building long-term employee engagement.

Here are some ways to ensure that your incentive program achieves the benefits of non-cash motivators.

Provide destinations that appeal to your employees.

Location is an integral part of a successful incentive program. But if you think this usually means luxurious places, it’s not always the case. An appealing destination will depend on what your employees prefer.

For example, a majority of your employees are younger people who have shown interest in adventure travel. A glamorous spa resort destination might not appeal to this demographic. Another example includes an organization that mostly employs people with families. Such employees might prefer local or interstate destinations, offering family-friendly activities.

Include unique experiences with each incentive trip.

Look into the travel incentive programs of other companies, and discover what is missing. That missing factor could become the key that entices a potential top talent to your company. Offer up unique experiences with your incentive trips and your program will achieve its goals, whether it’s attracting top talent or retaining high performing employees.

Hire an incentive travel agency to plan and execute your program.

Finally, hire the experts in incentive travel. This is an investment that will pay off down the line. You’ll gain a targeted program that secures the results your business needs. You’ll also have access to better rates and even discounts because the right incentive travel agency will have key connections. And you’ll provide organized trips that ensure memorable and truly rewarding experiences for your deserving employees.

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Case Studies

Boosting Retention Rates
Providing Sales Incentives
Building Employee Teamwork
Improving Employee Recognition


  • Evan Polin
    Sandler Training

    "I've been working with Bruce and his team on two projects and they've been great to work with. Bruce has helped us set up a referral/incentive program for us to roll out with our clients and strategic partners. Bruce was great to work with. He's set up a 7 tier program that allows for flexibility and he's also helped us to market the program."

  • Kevin O'Keefe
    Vice President World Wide Sales, Maginatics, Inc.

    "Beverly arranged and managed the early Envivio Sales incentive trips for us. Each of our events was an outstanding and motivating experience Our Sales team appreciated the attention to detail and to fun. Qualifying for the "trip" was a motivating factor behind many end of year sales pushes. I will use Beverly again in the future."

  • Mickey Poorman
    Laird Technologies

    "Peak Performance’s attention to detail and personal service made me feel like I had a true corporate meeting planning partner that I could rely on throughout the planning process right up until I was on site. I look forward to doing more meetings with them."

  • Marco Lopez
    C& J Energy Services, Inc

    "I have used your services two years in a row and you all have made my vacation a great one. You have the most helpful and considerate employees. Always very friendly, respectful and willing to make my travel experience a good one. Thank you and keep up the great job."

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