Evolution of Incentive Travel: 4 Emerging Trends

Like everything else in this full tilt world, incentive travel is evolving.  With the rise of incentive travel as an employee motivational tool, the industry is discovering that it’s changing to more effectively mirror the desires of those who benefit from it. Following are 4 emerging trends to take notice of.

1. All-inclusive luxury.

All-inclusive resorts have been around for a long time, but their popularity is only growing.  They’re especially beloved by those who believe that vacations are for total relaxation. Without having to leave the location, guests are treated to an immersive experience in which everything is covered.  From food and drink, to amenities, everything at all-inclusives is paid for on arrival, leaving guests to cover only those items they buy over and above (souvenirs, clothing and other items). Many employees, when responding to questions about their dream vacation, have an all-inclusive stay high on their list.

2. That “bespoke” thing.

Because many people are increasingly focused on their personal tastes, the “bespoke” thing is becoming even bigger than it’s been in recent years.  That means people are seeking the unique and singular - one-of-a-kind appeal that satisfies a personal craving. And let’s face it, there’s nothing more bespoke than a private jet.  For those companies with the numbers required, using the private jet to whisk favored employees off on a one-of-a-kind travel incentive is a luxurious treat that pays dividends.  When employees are made to feel that special, it’s likely they’ll stay on to see what’s next.

3. It’s all about experience.

The experience economy is all around us.  It’s in retail, where traditional outlets do battle with online purveyors by leveraging customer experience as a reason to get out of your jammies and head to their store. It’s no different with incentive travel.  Experience is what people seek.  While incentive travel is an experience on its own, adding experiential treats like visiting a rare destination which offers exceptional dining, jungle excursions, or private ski lessons makes it unforgettable. This is where your creativity comes into play.  Knowing your employees and what they’re seeking in terms of a peak experience is key to success when following this trend in your incentive program.

4. Health and wellness.

With the growing public interest in beating stress and staying healthy, health and wellness travel is the last of our 4 emerging trends. A spa getaway which features leading edge treatments to pamper employees, at a location famed for its curative hot springs, or skin-enhancing mud is only one of the possibilities.  Wellness travel might also encompass a hike to those curative hot springs, or a helicopter ride to get at that skin-enhancing mud. Because spa services are so ubiquitous today, it’s the element of exclusivity which holds the most appeal for your employees, from a Yoga retreat in Sayulita, Mexico, to a traditional Danish community sauna.

Incentive Travel Group.

We hope you’ve learned something about this industry from “The evolution of incentive travel: 4 emerging trends”.  Ready to learn more about quality travel incentives?  Contact us!

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  • Evan Polin
    Sandler Training

    "I've been working with Bruce and his team on two projects and they've been great to work with. Bruce has helped us set up a referral/incentive program for us to roll out with our clients and strategic partners. Bruce was great to work with. He's set up a 7 tier program that allows for flexibility and he's also helped us to market the program."

  • Kevin O'Keefe
    Vice President World Wide Sales, Maginatics, Inc.

    "Beverly arranged and managed the early Envivio Sales incentive trips for us. Each of our events was an outstanding and motivating experience Our Sales team appreciated the attention to detail and to fun. Qualifying for the "trip" was a motivating factor behind many end of year sales pushes. I will use Beverly again in the future."

  • Mickey Poorman
    Laird Technologies

    "Peak Performance’s attention to detail and personal service made me feel like I had a true corporate meeting planning partner that I could rely on throughout the planning process right up until I was on site. I look forward to doing more meetings with them."

  • Marco Lopez
    C& J Energy Services, Inc

    "I have used your services two years in a row and you all have made my vacation a great one. You have the most helpful and considerate employees. Always very friendly, respectful and willing to make my travel experience a good one. Thank you and keep up the great job."

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