Event Strategy + Marketing = BIGGER IMPACT!

You want your event to have maximum impact, but are you aware of how event strategy and marketing has changed?

Every day, technology and the 24/7 information superhighway spurs companies forward to find bigger and better ways to strategize around events and to market them for bigger impact.

Let’s review some of the changes we’re seeing in the event strategy and marketing arena and how they can get you a bigger bang for your event buck!

The Pulse Report: 2019 Event Industry Trends

More than 1,200 industry professionals were surveyed to compile the results of the Pulse Report, rendering several key areas to focus on when planning events this year.

More competition is spurring event planning professionals to push a little harder and here’s how they’re doing it.

Getting Experiential

It’s all about the experience.  More than anything, today’s consumer wants to experience something, even if they’re just venturing out to do a little shopping.  When it comes to events, the experiential aspect can’t be underplayed.

And yet, almost 60% of events professional don’t leverage experiential marketing.

Campaigns to publicize events which focus on the experience help you get the attention of your market and in the process, put a human face on your brand.  Additionally, those experiences leave a positive impression.

How to make it happen?

  • Pop-up shops are an experience all on their own, but a grand opening is a happening within a happening that gets buzz.
  • Individualized experiences which speak to your market are another winning strategy.  That might be a flash mob fashion show in a prominent location, or a surprise art exhibit.  Your brand is what guides the kind of experience you’ll mount.

Optimize It

Search engine optimization is ignored by about half of event professionals.

That’s a huge oversight.

SEO for your event pages is a sales driver.  Almost 90% of the people who’ll attend your event conduct a search to arrive at a decision to purchase tickets. 

So, SEO reaches out to people who demand this facility (and many people do) and those who might not otherwise know about you but want to know about events in the area.

Optimize it and they will come.

Old Strategies That Still Stand Up

Blending the tried and true with the hot and new is always a great idea.  Those strategies have been around for a long time for good reason.

Word of mouth is a strategy that never goes out of style.  With the huge influence of social media, word of mouth has taken on a whole new meaning and is stronger than ever, so over 60% of event marketers deploy it.  Sell directly from platforms like Facebook and Instagram to generate new fans and attendees.

Email marketing has been around awhile too, with almost 40% of event marketers using it to boost attendance.

But like every marketing strategy, you need to keep it shiny.  Tighten up your email marketing to make it stand head and shoulders above your competition’s efforts.

At ITG, we create winning incentives to motivate and inspire.  Contact us.

Let’s Get Started

Let’s Get Started

Planning a Group Trip?
We can help.

start planning

Case Studies

Boosting Retention Rates
Providing Sales Incentives
Building Employee Teamwork
Improving Employee Recognition


  • Evan Polin
    Sandler Training

    "I've been working with Bruce and his team on two projects and they've been great to work with. Bruce has helped us set up a referral/incentive program for us to roll out with our clients and strategic partners. Bruce was great to work with. He's set up a 7 tier program that allows for flexibility and he's also helped us to market the program."

  • Kevin O'Keefe
    Vice President World Wide Sales, Maginatics, Inc.

    "Beverly arranged and managed the early Envivio Sales incentive trips for us. Each of our events was an outstanding and motivating experience Our Sales team appreciated the attention to detail and to fun. Qualifying for the "trip" was a motivating factor behind many end of year sales pushes. I will use Beverly again in the future."

  • Mickey Poorman
    Laird Technologies

    "Peak Performance’s attention to detail and personal service made me feel like I had a true corporate meeting planning partner that I could rely on throughout the planning process right up until I was on site. I look forward to doing more meetings with them."

  • Marco Lopez
    C& J Energy Services, Inc

    "I have used your services two years in a row and you all have made my vacation a great one. You have the most helpful and considerate employees. Always very friendly, respectful and willing to make my travel experience a good one. Thank you and keep up the great job."

Latest Blog Post

Bucket List Destinations for your next President's Club

Are you looking for some inspiration for your next President's Club or sales incentive destination? Look no further than this...

Contact Us