Establishing a Connection with Millennial Employees Through Effective Corporate Travel Incentive

Whatever your thoughts or opinions about millennials may be, one thing is for certain: a few years down the line, they will become a potent force in the workplace. A few years from now, millennials will occupy key positions within organizations as members of Generation X are pushing through their last hurrah. All of these will happen while the Baby Boomers are well into their retirement years.

At this moment in time, organizations are dealing with a varied mix of these three generations. This means that decision makers have to account for diversely different tastes, expectations and preferences which, more often than not, have a significant impact on the company.

Millennials are often cynically portrayed as an entitled generations, absorbed with social media and their mobile devices. While there may be some partial truths about this sentiment, this does not paint a good picture, which can hurt organizations and how they interact with members of this generation.

Put in a different light, these cynical views can be viewed positively as quirks of a generation that thrives in communication and connectivity. As a generation weaned during the economic downturn, it is a definite plus that they have thrived in part through their curiosity.

But how does a corporate travel incentive figure in the larger scheme of things?

Again, there is a grain of truth in saying that millennials go hand in hand with their mobile devices and their love for social media. But despite of these, they do, however, seek out experiences and memories that make them feel part of something larger — that makes them more connected.

Compared to their counterparts, millennials actively seek opportunities to experience and explore new places and cultures. Fueled by their curiosity and appreciation of things new, travel incentive can be a powerful motivational tool.

In order to paint a bigger, more accurate picture, it is also worthwhile to consider the fact that millennials have gone through a lot at their young age. Despite their reputation of being entitled, members of these generation have faced a good amount of challenges, especially those related to debt as well as entry into the workforce.

In short, this means that millennials have gone through college and their early professional lives deprived of many luxuries that their generational counterparts enjoyed. For this generation, incentive travel programs can provide them numerous opportunities that may not have been readily available to them in the past.

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  • Evan Polin
    Sandler Training

    "I've been working with Bruce and his team on two projects and they've been great to work with. Bruce has helped us set up a referral/incentive program for us to roll out with our clients and strategic partners. Bruce was great to work with. He's set up a 7 tier program that allows for flexibility and he's also helped us to market the program."

  • Kevin O'Keefe
    Vice President World Wide Sales, Maginatics, Inc.

    "Beverly arranged and managed the early Envivio Sales incentive trips for us. Each of our events was an outstanding and motivating experience Our Sales team appreciated the attention to detail and to fun. Qualifying for the "trip" was a motivating factor behind many end of year sales pushes. I will use Beverly again in the future."

  • Mickey Poorman
    Laird Technologies

    "Peak Performance’s attention to detail and personal service made me feel like I had a true corporate meeting planning partner that I could rely on throughout the planning process right up until I was on site. I look forward to doing more meetings with them."

  • Marco Lopez
    C& J Energy Services, Inc

    "I have used your services two years in a row and you all have made my vacation a great one. You have the most helpful and considerate employees. Always very friendly, respectful and willing to make my travel experience a good one. Thank you and keep up the great job."

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