Blurring the Lines of Consumer and Business Travel

Business travel can be a blur of builder’s beige hotel room walls featuring bad art and flight connections so tight they squeak. 

But it’s increasingly the case that companies are addressing the current reality – that business travelers want and expect the same ease of booking and travel experience they do when they’re travelling as consumers.

The world of travel has been just as transformed by technology as any other.  Travelers want an experience tailored to accommodate their mobile lifestyles, which includes their mobility devices.  The travel industry is responding to this surging need by providing applications, refining the booking experience and providing accurate, real-time information.

Two Birds, One Stone

A key area of change in business travel is that road warriors are now combining business with pleasure.

Employees today are extremely interested in traveling for both purposes.  Millennial works want a job that offers travel, with 39% stating they wouldn’t be interested in employment that didn’t offer it.  It’s now seen as a fringe benefit by most workers.

Almost 50% of workers surveyed extended a business trip to accommodate leisure in 2018 and that number is set to grow in 2019.

Many road warriors relish the opportunity to visit places that wouldn’t normally be on their radar as consumers.  As business travelers, they visit a variety of destinations, often enjoying the experience for this reason.  That compels them to take a couple of extra days to experience a new place.

The Sharing Economy

Well established in the leisure travel sector, companies like Airbnb hold a similar allure for business travelers.  The sharing economy is accommodating this interest and companies are catching on, with nimbler solutions to offer their employees a little more of what they want.  An Airbnb instead of an anonymous, builder’s beige hotel stay?

Yes, please!

Ridesharing with companies like Lyft is another facet of leisure travel which is infiltrating the business travel space.

A 2018 survey by Skrift revealed that 79% of business travelers prefer to source a ridesharing service over cabs, car rentals and services.  And of those same travelers responding to the survey, 90% said that their company travel policies now accommodate ridesharing.

Automatic expensing has already been incorporated into the business arms of both Uber and Lyft, clearing the way for organizations to get on board.  And Airbnb for Work has also become a reality.

Changing Times, Changing Policies

The first step toward changing policies around travel to reflect the times, is accepting that change is already here.  Individual policymakers will have their unique approaches but it’s safe to say that most of them will be addressing the shift to blending leisure and business travel and the sharing economy that comes along with it, as we move into 2019.

That bodes well for business travelers.  But it’s also the smart response to meeting the needs of travelling employees with contemporary solutions.

Incentive Travel Group has been getting people places for over 20 years.

Focus on what you do best, while we take care of the details.  Contact us.

Let’s Get Started

Let’s Get Started

Planning a Group Trip?
We can help.

start planning

Case Studies

Boosting Retention Rates
Providing Sales Incentives
Building Employee Teamwork
Improving Employee Recognition

Testimonials

  • Evan Polin
    Sandler Training

    "I've been working with Bruce and his team on two projects and they've been great to work with. Bruce has helped us set up a referral/incentive program for us to roll out with our clients and strategic partners. Bruce was great to work with. He's set up a 7 tier program that allows for flexibility and he's also helped us to market the program."

  • Kevin O'Keefe
    Vice President World Wide Sales, Maginatics, Inc.

    "Beverly arranged and managed the early Envivio Sales incentive trips for us. Each of our events was an outstanding and motivating experience Our Sales team appreciated the attention to detail and to fun. Qualifying for the "trip" was a motivating factor behind many end of year sales pushes. I will use Beverly again in the future."

  • Mickey Poorman
    Laird Technologies

    "Peak Performance’s attention to detail and personal service made me feel like I had a true corporate meeting planning partner that I could rely on throughout the planning process right up until I was on site. I look forward to doing more meetings with them."

  • Marco Lopez
    C& J Energy Services, Inc

    "I have used your services two years in a row and you all have made my vacation a great one. You have the most helpful and considerate employees. Always very friendly, respectful and willing to make my travel experience a good one. Thank you and keep up the great job."

Latest Blog Post

Tips for Selling Incentive Travel to Your Leadership

Incentive travel rewards are the best ways to show your leadership team that you appreciate their hard work and dedication...

Contact Us