4 Key Ways to Ensure the Success of a Business Incentive Travel Scheme

A business incentive travel scheme offers an organization a diverse array of benefits including increased sales, enhanced employee satisfaction and loyalty, and can even help a business retain its roster of talents.

One thing is for certain: An incentive scheme is not a magic pill that will instantly provide benefits for an organization. In order to gain maximum utility out of an incentive program, there are a few crucial ingredients that a business organization needs to bring to the table.

Goal setting

As with any company endeavor, setting a goal will keep all participants aligned with the same objective. In an incentive scheme, it is imperative for the organization to identify what would be the key takeaway for program participants.


Plan. And plan early. Ideally, drawing up a plan for an incentive program should be done at least half a year to a full year before the actual implementation. This leeway will depend largely on the size and scope, and in the case of incentive travel, the destination.

During this stage, all the parties involved should perform diligent research. For incentive travel, the emphasis would be on finding a suitable location based on several criteria, including the season when the program will culminate.

Do not forget to draw up a list of tasks that every team member involved has to complete.

Create a management team

Many organizations are opting for shorter trips and choosing destinations which provide all-inclusive packages that have been designed to minimize stress and costs on the part of the client.

But whichever route your organization takes, it is imperative to create a committee which will overlook all the tasks involved. This team will ensure that the goals that have been set are met and that the participants actually enjoy their rewards. Alternatively, the organization can enlist the aid of companies specializing in incentive schemes in order to facilitate the completion of the important tasks involved.

Connect with program winners

Organizations must find the balance between giving program winners the freedom to enjoy their rewards while still making an effort to connect with them.

At the chosen destination, it would be beneficial to provide your employees with suggestions. Also, it is a prudent idea to complement the hotel/destination staff with your organization's team which will oversee the needs of your employees, especially during peak seasons and hours.

An incentive program can be an invaluable tool for helping your organization achieve its goals. As such, it is imperative to look for ways to maximize the program's efficacy.

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  • Evan Polin
    Sandler Training

    "I've been working with Bruce and his team on two projects and they've been great to work with. Bruce has helped us set up a referral/incentive program for us to roll out with our clients and strategic partners. Bruce was great to work with. He's set up a 7 tier program that allows for flexibility and he's also helped us to market the program."

  • Kevin O'Keefe
    Vice President World Wide Sales, Maginatics, Inc.

    "Beverly arranged and managed the early Envivio Sales incentive trips for us. Each of our events was an outstanding and motivating experience Our Sales team appreciated the attention to detail and to fun. Qualifying for the "trip" was a motivating factor behind many end of year sales pushes. I will use Beverly again in the future."

  • Mickey Poorman
    Laird Technologies

    "Peak Performance’s attention to detail and personal service made me feel like I had a true corporate meeting planning partner that I could rely on throughout the planning process right up until I was on site. I look forward to doing more meetings with them."

  • Marco Lopez
    C& J Energy Services, Inc

    "I have used your services two years in a row and you all have made my vacation a great one. You have the most helpful and considerate employees. Always very friendly, respectful and willing to make my travel experience a good one. Thank you and keep up the great job."

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