Meeting And Incentive Travel: The Ingredients For Effective Employee Motivation

Value for your investments. Meeting business goals and objectives. Better engagement. These are the key issues that surround your incentive program. But how do you make sure that each issue plays into your program well — that it does what it needs to do, which is to boost employee motivation, drive up efficiency and productivity, and consequently, make your company a much better business?   You need the following “ingredients”:   Qualification Guidelines The same employees can’t be rewarded with fun travel incentives — all of the time. While this may be well and good for your high-achieving employees, it could prevent other employees from rising to the occasion, and even alienate them. The goal of your incentive program should not be to just reward your best earners; there should also be room and opportunities for your other employees to become rainmakers, too.   So before you come up with a meeting and incentive travel plan for your high earners, develop a qualification guideline that will motivate your other employees, keeping in mind that the requirements are fair and achievable by many.   Employee Participation This refers to designing your incentive program. Instead of simply getting management to decide on where to go this year, what activities to introduce, or how long the trip should take, you can gain more insight by inviting your employees to participate in the process.   Use surveys. Get feedback from previous participants. Seek advice from your employees. In doing so, you will not only create a targeted incentive program but also one that is guaranteed to motivate and deliver meaningful experiences.   The Travel Experience Your travel destinations and activities (including policies) should be able to compel excitement and interest from your employees, enough to inspire them to perform better than expected. And according to research, the most effective experiences include sunny destinations (the Caribbean is considered to be a top favorite), unscheduled leisurely activities, and broader guest policies.   But aside from those inclusions, your company should not discount the importance of the “getting there” part. Most travel experiences can fail when they poorly organized: not enough rooms have been booked, reservations to airlines have not been paid, and so on. Don’t ruin your well-developed incentive travel with such stressful situations and hire an experience team to manage the planning and execution of your incentive program.   Measurable Results Finally, you need to measure the effects of your incentive travel program. Did it bolster the sales performance of your team? Did it lead to new prospects for your business? Has it improved the attitudes and productivity of non-high earners? By knowing the impact of your incentive program, you’ll be able to figure out if you need to redesign the structure or retain the whole thing.

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  • Evan Polin
    Sandler Training

    "I've been working with Bruce and his team on two projects and they've been great to work with. Bruce has helped us set up a referral/incentive program for us to roll out with our clients and strategic partners. Bruce was great to work with. He's set up a 7 tier program that allows for flexibility and he's also helped us to market the program."

  • Kevin O'Keefe
    Vice President World Wide Sales, Maginatics, Inc.

    "Beverly arranged and managed the early Envivio Sales incentive trips for us. Each of our events was an outstanding and motivating experience Our Sales team appreciated the attention to detail and to fun. Qualifying for the "trip" was a motivating factor behind many end of year sales pushes. I will use Beverly again in the future."

  • Mickey Poorman
    Laird Technologies

    "Peak Performance’s attention to detail and personal service made me feel like I had a true corporate meeting planning partner that I could rely on throughout the planning process right up until I was on site. I look forward to doing more meetings with them."

  • Marco Lopez
    C& J Energy Services, Inc

    "I have used your services two years in a row and you all have made my vacation a great one. You have the most helpful and considerate employees. Always very friendly, respectful and willing to make my travel experience a good one. Thank you and keep up the great job."

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