How Motivated Employees Increase Client Loyalty

A steady client base is the foundation of a successful business. Many articles and blogs have extensive advice on how to ensure repeat business, but most fail to touch on one crucial component: employee motivation! Even the most thoroughly researched and constructed business model will fail if the employees responsible for implementing that model are not properly motivated. Employees are the lifeblood of the business; invest in their motivation in order to reap the rewards of client loyalty. Motivated employees feel appreciated and respected by management, and in turn want to do everything possible to continue to earn that appreciation and respect. This leads them to enable client loyalty in several ways. They ensure that your product or service is top notch before it ever reaches the client. Motivated employees are less likely to turn a blind eye to shortcomings or opportunities for improvement. The motivated employee is not satisfied with “good enough” because they have been recognized for doing above average work and want to continue to earn that recognition. They provide exceptional customer service. Motivated employees are solution driven, respectful and can even up sell your products and services without being pushy. They communicate professionally and effectively with clients and upper management alike, ensuring an unobstructed flow of directives and feedback. Contrast this with the unmotivated employee. Unmotivated employees will do just the bare minimum to avoid being reprimanded or fired. They will not contribute solutions nor will they go the extra mile for you or your clients. They don’t care about client loyalty or cultivating repeat business because they are not invested in your company beyond receiving a paycheck. Individual and group travel incentives are among the most popular and successful tools companies have at their disposal to motivate employees. They improve overall morale and employee performance which leads to more repeat business and client loyalty. For additional questions about travel incentives and employee motivation, please contact us.

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Case Studies

Boosting Retention Rates
Providing Sales Incentives
Building Employee Teamwork
Improving Employee Recognition


  • Evan Polin
    Sandler Training

    "I've been working with Bruce and his team on two projects and they've been great to work with. Bruce has helped us set up a referral/incentive program for us to roll out with our clients and strategic partners. Bruce was great to work with. He's set up a 7 tier program that allows for flexibility and he's also helped us to market the program."

  • Kevin O'Keefe
    Vice President World Wide Sales, Maginatics, Inc.

    "Beverly arranged and managed the early Envivio Sales incentive trips for us. Each of our events was an outstanding and motivating experience Our Sales team appreciated the attention to detail and to fun. Qualifying for the "trip" was a motivating factor behind many end of year sales pushes. I will use Beverly again in the future."

  • Mickey Poorman
    Laird Technologies

    "Peak Performance’s attention to detail and personal service made me feel like I had a true corporate meeting planning partner that I could rely on throughout the planning process right up until I was on site. I look forward to doing more meetings with them."

  • Marco Lopez
    C& J Energy Services, Inc

    "I have used your services two years in a row and you all have made my vacation a great one. You have the most helpful and considerate employees. Always very friendly, respectful and willing to make my travel experience a good one. Thank you and keep up the great job."

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