Why Use Travel Incentive Certificates Instead
Your best employees need to go—go on a trip, that is. The clever option of rewarding high performers in your company with a great travel experience instead of a cash bonus is quickly catching on. It’s not that giving money isn’t effective; it’s just that travel as incentive carries a greater impact and offers a stronger motivation.
Travel incentive programs are more exciting for employees and getting the chance to go on trips makes them happier, which translates to satisfied workers, better performance and a stronger sense of loyalty. Going on trips together also allows your people to bond and improve rapport, paving the way for better teamwork.
You’ll find that these travel rewards ultimately pay for themselves. According to studies conducted by SITE (Society for Incentive Travel Excellence), for every dollar you spend on the incentive, you get $12.50 in increased revenue and $3.80 in new profits. Those figures are certainly encouraging, which explains why companies are eager to put up a travel incentive program for their employees.
As effective as travel incentive is, there’s another concept that may bring in even better results: travel incentive certificates. To begin with, these may be cheaper for you than the usual incentive trips. It’s easier to control the cost since the certificates are available in varying offers (e.g., a three-day/two-night stay at a resort hotel in a prime tourist destination, a week-long cruise, etc.)
Travel incentive certificates also allow your employees the opportunity to choose their destination. The chance to choose where they go will certainly be appreciated. There are people who do not enjoy beaches, so it would be great if they actually have the option to ensure that their reward will get them to a place that suits their taste better. Instead of Phuket, perhaps they can opt to go to Prague or Turkey.
The certificates may also be used beyond employee rewards. For instance, you can use them as part of your sales and marketing campaigns. You can offer them as premium giveaways or as reward for loyal or VIP customers. Not only do you give them even more reason to patronize your business, but it’s also a great way to show appreciation and gratitude for their support.
Definitely, you can use travel certificates as promotional contest prizes. They are sure to drum up business and drive traffic to your website and social media pages.
Travel certificates are more flexible, more affordable, and definitely more versatile. Without a doubt, they bring better value to the table.