While growing companies commit to maintaining the values that have made them successful, it’s imperative for competitiveness to integrate new strategies – strategies that big players are known to implement. Among them is incentive travel; this is a strong marketing tactic as well as a reliable provision in elevating the status of the company,and promoting customer and employee satisfaction and loyalty. As a marketing tactic, incentive travel can automatically spike up sales. By presenting an all-expenses paid trip to a beautiful foreign destination (or accommodations at a luxurious local hotel or resort), customers or clients are encouraged to work hard in meeting the specified requirements and qualifying for the incentive of the organization. Companies can design the requirements fully to serve their advantage; they may include reaching a specific high total amount of purchases and other transactions, or taking advantage of a new provision and referring someone to employ the services of the company. It’s already up to growing business organizations to come up with ingenious criteria for qualification that will maximally boost their benefits. Now, as a strategy for improving company productivity, and ensuring employee satisfaction and loyalty, incentive travel is certainly more effective than others. First of all, the opportunity to travel is a strong motivator – it serves as a goal within another goal. Secondly, if companies work with great incentive travel solutions providers, this reward can be designed to serve the organization’s other goals such as establishing new potential contacts in different business locations, performing a comprehensive market study, providing representation or delegation to an important industry event, and so much more. Thirdly, offering travel incentives to employees is a clear indicator of competitiveness in the industry; since this strategy is employed by long-established and successful corporations, once younger companies start doing the same, their employees get that boost of confidence that the organization they belong to can truly serve them well professionally. And lastly, strategic incentive travel for employees often presents the opportunity for high performing employees to further enhance their skills and enrich themselves, and become mover-shakers in the perennial goal of advancing and expanding the business. This type of incentive achieves so much more for businesses, which is why it’s important to work with the best incentive program companies for it. With their close analysis of what the business desires to gain from this strategy, they can create the most appropriate incentive travel solutions and effectively assist in achieving specific business objectives.